Karnemelk is a typeface I made for the title and credits of a friend's thesis film. Loosely based on the letterforms of Times New Roman, sporadic reversed serifs and reversed contrast give a look that's not quite cohesive. I was inspired by the plight of the film's protagonist, who struggles to find a unique creative identity for himself in a seemingly oversaturated field.
Karnemelk functions at both large and small type sizes. At large sizes, its insecurities are easy to pick at. At small sizes, Karnemelk blends in with other transitional serifs, without many unique characteristics that stand out.
Serifs on ascenders and descenders go the opposite way from the traditional. As a result, gaps must be cut from the letters to make more room, notably on lowercase n, r, and m.
Where letters traditionally have thick and thin strokes, the placement of these are switched, creating the appearance of letters facing towards the left.
In letters without noticeable serif reversals, gaps are also used to show a non-standard stroke order to writing characters.
The project that Karnemelk was made for follows a young filmmaker who, after attending a mass screening of a famous director's new film, gets the chance to ask for advice on how to become successful. The director simply answers, "be yourself", causing the main character to grow increasingly isolated from others as he attempts to extract authenticity from himself.
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© Benya Sutyanyong 2021