Inspired
Inspired is a startup aiming to unite brands and consumers to power the possibilities of everyday transactions. As part of the brand team on Daybreak, I built up the brand identity and strategy culminating in the final brand deck. The brand was then applied to the work done by Daybreak's product team.
Brand Identity
Strategy
Product
Figma
Photoshop
Drawing from the visual language of everyday objects, the brand narrative of Inspired centres around the transaction made into a unit of change. In this way, even the most ordinary objects consumer products and ephemera have power.
Following the completion of the brand guidelines, I worked with my product designer team mates to apply the identity to two websites: the Inspired website and their Co-Creator NFT site.
© Benya Sutyanyong 2022